Welcome to Fukushima’s Hamadori region—a captivating coastal stretch that seamlessly blends natural beauty, deep-rooted traditions, and inspiring stories of recovery. From the pristine beaches of Iwaki Nanahama Kaidō to the moving exhibits at the Great East Japan Earthquake and Nuclear Disaster Memorial Museum in Futaba, Hamadori offers travelers a rich tapestry of experiences unlike anywhere else in Japan. Stroll along newly built seawall-top paths with panoramic ocean views, immerse yourself in age-old samurai culture at Soma Nomaoi, or unwind in the tropical warmth of Spa Resort Hawaiians. Whether you’re a history enthusiast, a foodie in search of local delicacies, or simply someone longing for a restorative getaway by the sea, Hamadori welcomes you with open arms and genuine hospitality.
Iwaki Nanahama Kaidō – Ride Along the Scenic Coastline of Iwaki いわき七浜海道
Stretching along the stunning coastline of Iwaki City in Fukushima Prefecture, the Iwaki Nanahama Kaidō is a scenic cycling route currently being developed to connect seven beloved local beaches: Nakoso, Onahama, Nagasaki, Toyoma, Usuiso, Yotsukura, and Hisanohama. Known collectively as the “Seven Beaches of Iwaki,” these coastal spots have long been cherished by locals for their natural beauty and ocean views.
The full route will span approximately 53 kilometers, incorporating around 17 kilometers of newly built seawalls constructed as part of the region’s post-2011 tsunami recovery efforts. While there were initial concerns that the tall seawalls might block the ocean view, the city embraced a new vision—turning the top of the seawalls into a scenic bike path. This unique vantage point offers breathtaking views of the Pacific Ocean and refreshing sea breezes, making it a favorite for cyclists who’ve already experienced parts of the route since its partial opening in 2019.
One of the highlights along the route is Hattachi Beach, a popular spot for sunrise viewing. Other notable stops include Aquamarine Park, Shioyasaki Lighthouse, and other coastal attractions that make it easy to combine cycling with sightseeing. The route is designed to suit riders of all fitness levels, allowing travelers to explore the region at their own pace. With six official Cycle Stations set up across the city offering rest and repair facilities, Iwaki is quickly becoming a top destination for cycle tourism in Japan—combining recovery, adventure, and coastal charm in one unforgettable ride.
Great East Japan Earthquake and Nuclear Disaster Memorial Museum– Futaba Town (東日本大震災・原子力災害伝承館)
Located in Futaba Town, Fukushima Prefecture—once part of the exclusion zone—the Great East Japan Earthquake and Nuclear Disaster Memorial Museum serves as a vital institution for documenting and sharing the events of the 2011 disaster. Through comprehensive exhibits, multimedia presentations, survivor testimonies, and guided tours, the museum provides a powerful and sobering look at the dual disaster: the earthquake and tsunami, and the subsequent Fukushima Daiichi nuclear accident.
Visitors can explore how the disaster unfolded, the evacuation and decontamination efforts that followed, and the ongoing recovery and decommissioning work. The museum also highlights stories of resilience, community rebuilding, and innovations in disaster prevention and risk management.
English-language materials and audio guides are available, making it accessible to international visitors. It’s especially popular among those interested in disaster risk reduction (DRR), resilience-building, nuclear safety, and community regeneration.
Nearby Attractions:
- Futaba Business Incubation and Community Center (F-BICC): A hub for startups and social enterprises engaged in regional revitalization.
- “Revival Towns” and Reconstruction Projects: Including newly rebuilt residential areas and public facilities designed with sustainability and future disaster resilience in mind.
🏝️ Spa Resort Hawaiians (Iwaki City) （いわき市）
A tropical paradise born from a coal mine: where Polynesian spirit meets Japanese hospitality.
Located in Iwaki City, Spa Resort Hawaiians is a one-of-a-kind leisure and wellness destination that blends hot spring culture with the vibrant charm of the South Pacific. Originally built to revitalize the community after the decline of the Joban coal mine in the 1960s, this iconic resort has become a symbol of transformation and hospitality.
🌺 Highlights:
- Natural Hot Springs (Onsen)
Enjoy a relaxing soak in Japan’s largest indoor hot spring complex, with both traditional Japanese baths and open-air baths (rotenburo). The hot water comes from a rich subterranean source discovered during coal mining operations. - Hula and Fire Dance Shows
Be captivated by the famous Hula Girls — a professional dance troupe performing colorful Polynesian shows, including traditional hula, Tahitian, and Samoan fire dancing. These performances have become a cultural bridge and a heartwarming tradition in Iwaki. - Water Parks for All Ages
From thrilling water slides to relaxing wave pools, the resort features indoor and outdoor pools suitable for families, couples, and solo travelers. The climate-controlled environment means it’s enjoyable year-round, rain or shine. - Polynesian-Themed Hotels & Restaurants
Stay in themed accommodations and enjoy island-inspired cuisine, Japanese meals, or buffet-style dining inside the resort grounds.
🌍 Good to Know:
- English signage and support available
- Easily accessible from Iwaki Station by bus or taxi (around 20 minutes)
- Great for families, couples, and wellness travelers looking for something unique
📷 Tip: Don’t miss the iconic group photo spot in front of the palm trees inside the dome!
Matsukawaura Bay Cruise – Discover Soma’s Coastal Charm 松川浦クルーズ
Looking for a unique way to explore Fukushima’s coastal beauty? Join a scenic cruise through Matsukawaura Bay in Soma City, guided by a friendly local wakadanna (young innkeeper) from the Matsukawaura Guide Association. This relaxing one-hour tour takes you on a small boat past historic sea caves once used for salt-making, modern seaweed farms, and under the impressive Matsukawaura Bridge. On clear days, you’ll be treated to stunning sunset views over the bay—and if you’re lucky, your guide might even take you to hidden local spots only known to insiders.
Matsukawaura’s calm waters and abundant seafood have long been a source of pride for the community. After the cruise, why not enjoy a hands-on hamayaki (seaside grill) experience, where you can grill and taste fresh local catch with tips from the innkeepers themselves? It’s a perfect blend of nature, history, and hospitality—ideal for families, couples, or solo travelers looking for something truly authentic.
Tour Info:
・Duration: 1 hour
・Fee: ¥12,000 per boat (up to 6 people)
・Advance reservation required (at least 5 days ahead)
・Meeting point: Ryokan Isamiya, Soma City
・Operated year-round (weather permitting)
・Contact: Soma City Tourism Association | +81-244-35-3300 |
Start Your Day with a Breathtaking Sunrise in Fukushima’s Hamadori (波立海岸、薄磯海岸、北泉海岸)
Few things are as energizing as watching the sun rise over the vast Pacific Ocean—and in Fukushima’s Hamadori region, this experience becomes truly unforgettable. Stretching along 160 kilometers of coastline, Hamadori offers some of Japan’s most stunning sunrise spots. From the iconic Hattachi Coast, with its resilient red torii gate that withstood the 2011 tsunami, to the wide, white sands of Usuiso Beach near the Shioyasaki Lighthouse—named one of Japan’s Top 100 Shores—you’ll find countless locations to greet the day with serenity and wonder. For a more adventurous start, head to Kitaizumi Beach in Minamisoma, a renowned surf spot where you can even watch the sunrise from your surfboard. Whether you’re strolling the shore or catching waves, an early morning in Hamadori promises a powerful connection to nature—and a memory that will last long after your journey ends.
Discover Fukushima’s Local Gourmet Spots
Shiominoeki 「潮目の駅」
Shiominoeki (formerly known as Onahama Bishoku Hotel) is a popular sightseeing and gourmet complex in Iwaki, Fukushima Prefecture, showcasing local specialties and processed food products from the region. Visitors can savor a variety of regional delicacies—from fresh seafood dishes to creative snacks—and even pick up unique Fukushima souvenirs. One must-try item is the Kajiki Menchi, a fried marlin cake that won a national grand prize in 2012 for its delicious flavor. The friendly staff warmly welcome travelers from around the world.
Roadside Station Namie 「道の駅なみえ」
Michi-no-Eki Namie is a modern roadside station in Namie Town, Fukushima Prefecture, where travelers can enjoy local flavors and culture—all in one stop. One of the highlights is the on-site MUJI store, offering lifestyle goods in a calm, stylish setting. The facility features beloved local dishes like Namie Yakisoba, a rich, savory stir-fried noodle dish, and shirasu rice bowls topped with fresh whitebait from nearby Ukedo Port. You’ll also find a variety of local souvenirs made with agricultural and marine products from the region.
🐎 Soma Nomaoi & Nakamura Shrine (Soma City) 相馬野馬追 & 中村神社（相馬市）
Step into the world of the samurai – where history comes alive through galloping horses and ancient rituals.
The Soma Nomaoi (literally “Soma Wild Horse Chase”) is a legendary festival held every July in Soma City, Fukushima Prefecture. With roots tracing back over 1,000 years, this annual event is one of Japan’s most powerful reenactments of samurai culture — showcasing the bravery, traditions, and spirit of the warrior class in a dynamic, living spectacle.
⚔ Highlights:
- Armored Horseback Procession
Over 500 riders in full samurai armor march through the streets on horseback. The procession begins with solemn rituals at shrines and becomes a striking pageant of banners, horses, and ceremonial chants. - Divine Banner Battle (Shinki Sodatsusen)
The climax of the festival: sacred flags are launched into the sky, and riders race to capture them mid-air in a dramatic contest of speed and strategy. This scene of clashing horses and billowing banners is unforgettable. - Nakamura Shrine – The Spiritual Heart
As the main shrine of the former Soma domain, Nakamura Shrine is where the festival begins. Here, sacred horses are blessed, rituals are performed, and the warrior spirit of the region is honored. - Armored Horse Racing (Kacchu Keiba)
Held at the local racetrack, samurai riders race in armor at top speed — an extraordinary blend of ancient costume and modern thrill.
📅 Festival Schedule
- Held annually on the last Saturday, Sunday, and Monday of July
- Events take place at multiple venues across Soma and Minamisoma
🌍 Good to Know
- English pamphlets and signs available at major locations
- Reserved seats available for key events (advanced booking recommended)
- Accessible from Soma Station or Haranomachi Station (via JR Joban Line)
📷 Photo Tip: The dramatic moment when the divine flags descend during the Shinki Sodatsusen makes for an epic shot. Arrive early for the best viewing spot!
Heartfelt Welcomes in Hamadori, Fukushima
From sipping fresh coffee at sunrise on a quiet beach to cheering on fearless horsemen in shining samurai armor, each moment in Fukushima’s Hamadori region holds the promise of discovery and renewal. Here, resilient communities have turned challenge into opportunity, showcasing the best of Japanese spirit and culture. As you plan your journey, let the sounds of crashing waves, the taste of local culinary delights, and the warmth of heartfelt welcomes guide you toward an unforgettable adventure. We hope that your time in Hamadori will spark new perspectives, create cherished memories, and inspire you to return again to this ever-evolving coastal treasure. Safe travels and see you soon!
